We were tasked with creating a video to launch the Opening Session of the 2015 National Agri-Marketing conference. The theme is “Growing Greatness.” Now, that could mean a lot of things. And to the agri-marketers attending the conference, it would involve all the ways we tell the stories of agriculture and help our clients and customers reach their goals.
But what are those goals? What does “growing greatness” mean to a farmer or rancher? We decided to hit the road for a location shoot, visit a few farmers and ask what “greatness” means to them.
The answers were as varied as the people and their operations. But there was a common theme: pride in their work, doing things well, and leaving a lasting legacy.
We want to say a special thanks to our friends at the Minnesota Corn Growers for opening a few doors and helping coordinate the locations. We can’t wait to get back out there and shoot again when those folks start running their planters!
The AgriLife Studios Field Journal 