We love telling stories through imagery. It’s what AgriLife Studios is all about. So we were thrilled late last fall when Leighton Interactive (St. Cloud, MN) contacted us about partnering with them on a brand story video project for one of their clients.
Form-A-Feed is an employee-owned feed company in central Minnesota working to grow it’s business by building on a rich history of delivering customized products and hands-on service to family livestock operations throughout the region. The company already had a great story to tell, but wanted people to experience the Form-A-Feed story through video.
Leighton Interactive brought us out to shoot location interviews in early December with members of the Form-A-Feed family and a few of their long-time livestock-producing customers. Yep, December. In Minnesota. It was cold.
We had a great time working with Leighton and the Form-A-Feed team. It was a special treat meeting and interviewing three generations of the founding Nelson family. Meeting and working with the great people in agriculture is truly the best part of what we do.
The video is featured on the home page of the new Form-A-Feed web site (designed and built by Leighton) which features a number of photos we captured during the shoot (click image to open the site and view the video):
Meet the AgriLife Studios video team: Scott Whitman – Producer, Shawn Nielsen – Photographer/Videographer (interviews), and Brad Martin – Editor/Videographer (b-roll).
In case you missed the beginning of the opening session of the #NAMA15 conference here in Kansas City (I know many of my NAMA peeps who are “here” missed it due to “client responsibilities,” a.k.a. “got up late” – you know who you are)… by popular demand, the 2015 AgriLife Studios “Greatness” video. Enjoy.
Credits: Shawn Nielsen – Photography/Videography; Brad Martin – Videography; Scott Whitman – Production/Editing, Photography
Thanks, of course, to NAMA for asking us back to do the video again this year (we’re always delighted, and baffled). Thanks as well to the Minnesota Corn Growers Association for helping us find some great farm locations and farmers to talk with. And thanks especially to Marty, Katie (and Ted) and Ryan, for their great hospitality, for sharing their time, and for humoring us. You guys are awesome. I hope after this little production you’ll still let us come back.
We were tasked with creating a video to launch the Opening Session of the 2015 National Agri-Marketing conference. The theme is “Growing Greatness.” Now, that could mean a lot of things. And to the agri-marketers attending the conference, it would involve all the ways we tell the stories of agriculture and help our clients and customers reach their goals.
But what are those goals? What does “growing greatness” mean to a farmer or rancher? We decided to hit the road for a location shoot, visit a few farmers and ask what “greatness” means to them.
The answers were as varied as the people and their operations. But there was a common theme: pride in their work, doing things well, and leaving a lasting legacy.
We want to say a special thanks to our friends at the Minnesota Corn Growers for opening a few doors and helping coordinate the locations. We can’t wait to get back out there and shoot again when those folks start running their planters!
A few years ago we shot a custom library with our friends at Morgan Myers for their client, DNA Genetics, a global swine genetics company based in Nebraska. They were fantastic hosts, and we were thrilled to shoot in probably the most incredible swine facilities we’ve seen. Well-managed, clean and technically advanced. So impressive. But the best part, as always, was the people.
We shot some cool sets with the staff around the facility, as well as a whole series of on-set catalog style “beauty shots” of specific animals representing the company’s genetic lines. Many of our photos are featured on the DNA Genetics company website.
Often, when shooting custom libraries, we don’t know how (or if) certain images will be used. So it was really fun to see one of our swine beauty shots literally spot-lighted a new national ad campaign for DNA Genetics. It looks like the kind of concept shot that might take all day to capture. But it was just one in a series of many gems from that custom library shoot waiting to be re-discovered.
We want to thank the folks at DNA Genetics for being such fantastic hosts. And of course, offer our special thanks to the creative team at Morgan Myers for using our images in their great work.
This Minnesota farmer takes his job pretty seriously, but himself?… not so much. He was gracious and happy to share part of his busy day during the recent harvest season to show us around his community and talk about his farm.
AgriLife View No. 4 takes a look at how we see farmers – hero, neighbor, grower, friend. One view is serious, the other light-hearted. Vote to tell us which one hits the mark for you.
A hat says a lot about a man. What do you think this hat should say? Mosey down, take a gander, and cast your vote below.
Last week’s inaugural entry was a tie, so every vote counts. If you missed it, you can still check out AgriLife View No.1 and vote!
If we could see under that hat what stories might be told?
If you have a headline you’d like to share, send us an email… we may just add it to the ballot!